A little earlier today, I went live with a brand new website for the Fireball Foundation. It’s a lot sleeker and professional than the previous site plus sports a brand new logo. It’s a quiet launch – meaning I don’t intend on promoting the new site for a while. Once […] Read more »
Review: ‘The Alzheimer’s Project’ – Los Angeles Times
HBO’s ambitious four-part documentary covers the scientific and personal aspects of the debilitating disease with heart-wrenching honesty and clarity. Review: ‘The Alzheimer’s Project’ – Los Angeles Times Read more »
Defensive Strategies: The Dark Side of PR
When faced with terrible information on our business, we have three options. The first option is to ignore the data and assume everything is okay. The second option is to see the data and tackle the problems head-on so we can find out the truth and fix what needs to […] Read more »
A Benchmark for Getting it Right: Cooper Ridge
Over the last couple weeks I’ve decided to stop worrying about the next big phase for the foundation and focus on just learning (and sharing) more about the world of dementia and Alzheimer patient care by posting the articles on the charity’s blog. Today was supposed to be another day […] Read more »
Jacqueline Marcell: Right doctor can diagnose dementia – El Paso Times
During the development of the Fireball Foundation and our subsequent research to develop our key projects, we found an online need for information and knowledge sharing. Our project development work for an Alzheimer’s / dementia portal continues, but we wanted to get more information out there via our blog. We’re […] Read more »
Interviews
I finished speaking with Susan Robison, interim Director of Career Services at WVU. Susan was my main guidance counselor at WVU during undergrad and has been a good friend ever since. She hit my radar last autumn during Homecoming when we spoke for about 20 minutes on the new charity, […] Read more »
When in Doubt, Ask Someone
I knew exactly what I wanted from the Fireball Foundation from the moment I jotted notes down on a piece of paper the day after my grandfather died. We simply wanted to provide unbiased information on nursing homes to anyone who needed it. My family had gotten screwed during our […] Read more »
Why Start Something New; when Something Old will Do?
A good friend of mine sent me a note after the launch of the charity was made public. The essence of his note was simple: why undertake such a large endeavor when you could just become involved with a local organization like the Alzheimer’s Association? It’s a good question and […] Read more »
The Public Launch of the Fireball Foundation
My grandfather, Glenn E. Bolyard died of Dementia related illnesses 4 years ago today. He was 81. Today, four years to the date of his passing my family and I are pleased to announce the launch of a charitable foundation dedicated to him and those who care-give or have dementia […] Read more »
T-1 Day
I’m slowing updating links and RSS feeds in preparation for tomorrow’s launch. Frankly, tomorrow in the big picture is a fairly small day but to finally ‘Go Live’ after all this preparation and work will be nice. But, from there the real work begins. Read more »